Full Line of Natural Laxative Brand Includes Tablets, Minitabs, Syrups, Jam, Tea and Gummies
MIAMI, May 1, 2023 – Megalabs USA, a subsidiary of multinational company Megalabs that manufactures, markets and distributes pharmaceutical products and nutritional supplements throughout the Americas, today announced that nearly 400 CVS Y Mas/Navarro stores and ethnic-focused Element sections in mainstream CVS locations now carry the complete 13-SKU line of its Prunelax®/Ciruelax natural laxative brand. The placement marks an expansion of the Prunelax® footprint at CVS, which offers a small selection of Prunelax® products at all CVS Pharmacy locations nationwide and has logged 28% sales growth since the brand hit the shelves last year.
Dedicated power wing displays in the pharmacy area of participating stores now showcase all 13 Prunelax®/Ciruelax formulations from regular to maximum strength, including tablets, minitabs, syrups, jam, tea and new gummies with several products specifically targeting children 4 years and older. The display strategy made it possible for the stores to carry the full Prunelax® line without requiring additional shelf space.
Prunelax® uses a mixture of Senna leaves extract and Prune fruit extract to relieve occasional constipation and help maintain bowel regularity. It is a proven safe, effective, gentle natural laxative, used by millions of U.S. consumers over the last few decades, that provides relief within 8 to 12 hours.
CVS’ decision to offer the full Prunelax® portfolio in select stores was fueled by strong demand in markets with large Hispanic populations, where many shoppers prefer natural products and ask for the Prunelax®/Ciruelax brand by name. (Ciruela is the Spanish word for prune.) CVS Y Mas/Navarro stores carry Hispanic-indexed brands in virtually every category and on most aisles, while CVS merchandises a smaller selection of ethnic products in other markets with a strong Hispanic presence through a dedicated Element aisle.
“Constipation is common among all ages and populations in the United States. About 16 out of 100 adults have symptoms of constipation. About 33 out of 100 adults ages 60 and older have symptoms of constipation. Prunelax® is an increasingly popular solution at CVS and elsewhere because of its natural ingredients and ability to provide overnight relief,” said Dr. Marjorie Marin, Medical Director at Megalabs USA. “Offering different formulations helps drive sales by allowing consumers to choose the format they prefer, and that was a key factor in CVS’ decision to bring full-line displays to its Y Mas, Navarro and Element formats.”
In addition to CVS Pharmacy, the Prunelax®/Ciruelax brand is distributed through channels including Walmart, H-E-B, Target, Walgreens, Rite Aid and Amazon, providing over 30,000 points of sale in the U.S. including Puerto Rico as well as Canada. More information about the complete product lineup is available at https://prunelax.com/
About Megalabs USA
Megalabs USA is a subsidiary of Megalabs, an international pharmaceutical, clinical nutrition, and dietary supplement company committed to offering health care professionals and consumers therapeutic solutions for a healthier life. We are present in over 20 countries and have a diverse product portfolio of more than 1800 products across varying therapeutic segments, . Megalabs USA, LLC products are readily available in multiple retail channels, including drug, food, mass and e-commerce. For more information, visit https://megalabsusa.com/
